You've decided to use promotional products in your next advertising campaign or recognition program. Well, you've made a wise choice. Pesonalized promotional items such as coffee mugs, pens, calendars and tote bags make great gifts because they are affordable, appreciated and effective.
A properly chosen promo item can act as a constant reminder of your services or create a billboard for your message.
For as little as 0, you can create an effective ad or appreciation giveaway, but it is important to first be educated on how to select, order and distribute promotional products.
PRODUCTION SELECTION
There are thousands of promotional giveaways to choose from. If it has a printable surface, then you can bet it is available to purchase with your logo or message either silk screened, pad printed or embroidered. What you need to figure out is what to give your audience. If you are buying one item, you must make sure it works for a varied audience - male, female, young, old, etc.
Color choice is just as important. You want to match your company or organization colors for your imprint, but you want to find a mug, backpack or radio that comes in a color that fits your theme. A pink tote bag works great for Breast Cancer Awareness events, but not for a safety rally. And a tool kit may work for your plant employees, but not your receptionists.
HOW TO ORDER
Once you have selected your product(s) and made choices on colors, sizes and quantities, it's time to order. You can purchase products from a distributor or order from a catalog or online seller. Either way, you will be getting the same quality product because they all come from the same suppliers.
You want to buy from a company that has full art services since your artwork is likely to be subpar for reproduction. You also want a company that can meet your event date and your special instructions such as shipping.
DISTRIBUTION
There are plenty of ways to hand out your new promotional items. For trade shows, they should be displayed to draw people to your booth. Your imprint should be used as a reminder to call for your services later on. Custom gifts can also be delivered to customers as conversation starters on sales calls or as holiday gifts if permitted.
Giving imprinted gifts to employees continues to grow in popularity. There are a number of nationally recognized events such as Teacher Appreciation Week and Customer Service Week to show staff members that their efforts are recognized.
Promotional products can be great tools to spread your message. They can be even more effective when they are purchased with care and proper planning.
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